Now, it's time to recalibrate your perspective on what "Church Media" truly entails. Think of this as a Reboot—Church Media Reboot—an opportunity to refresh your mindset and soar toward peak performance.
I will be addressing an issue today, something I have found to be largely embraced among Churches and Church Media Personnel.
But first, let's deal with its twin issue, what exactly is the Media?
Let's unravel the conventional understanding.
Media is simply the plural form of "medium", and just a little more.
Now, let's zoom in on a pivotal keyword: MEDIUM. What, then, defines a medium?
A medium is a conduit, a pathway through which ideas, messages, and concepts traverse from one end to another. Pause for a moment to let that sink in.
This simple revelation forms the core of the Media, a vessel, a channel used to ferry and exchange ideas, convictions, and insights. Remarkably, this fundamental truth is lacking in many Churches' Digital and Social Media Strategies.
As I fondly say sarcastically, not everyone needs to be on (Social) Media. And the why is that not everyone has a compelling idea or conviction to share and impart unto others.
Sarcastically, not everyone needs to be on Social Media because not everyone has a compelling idea or conviction to share.
Now, let's redirect this lens towards Church Media. What exactly constitutes Church Media?
What is Church Media?
It's the conduit—the conduit through which the Church presents her ideas, her convictions to the world.
Now you may need to ask, what Idea or belief is my church spreading on the media platforms?
This includes the traditional media platforms too—prints, radio, and television, it demands content and only beckon and reckons with creators armed with ideas, bolstered by convictions that they fervently wish to disseminate.
Consider this: Creating content for/on (Social) Media necessitates a foundation in you as a church because it is marketing; selling your ideas, beliefs and convictions.
Church Media Reboot
Ask yourself and your team, "What has my church got and wants to share through the medium; Media?"
At its purest essence, a Medium (or Media) is the conduit for buying and selling concepts and convictions.
Can you now see how a vast portion of your Church Media endeavours may have lost their way, detached from purpose? The good news is that it's never too late to realign.
I'll pause here for today, but brace yourself for more insights next week.
In the meantime, here's a TASK:
1. Assess your Church Media Strategy (assuming you have one).
2. Gauge its alignment with the Church's central Idea and Conviction, with its Doctrine and Belief System.
If they're not in harmony
3. Seize the opportunity to make the necessary amendments.
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My name is David A. Adeleke, a Church Media Consultant & a Digital Media Strategist
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In the meantime, keep spreading the knowledge of the glory of the Lord till it covers the earth as the water covers the sea.
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